Marketing Cloud Email Specialist Spring ’18

A customer wants to create an automation that runs a SQL Query then sends an email to the resulting audience. Which type of activity can be used to confirm the audience count is greater than zero before sending the email?

A) Filter
B) Refresh Group
C) Verification
D) Wait

Answer: C

A marketer is troubleshooting a template-based email. What is the best method for viewing the full HTML?

A) Send a test email and view the source code
B) Select the View Code button in Content Builder
C) Export the template and individual content blocks
D) Right-click in Content Builder and Inspect the HTML

Answer: B

What is the benefit of using a reference block instead of AMPScript within a template-based email in Content Builder?

A) The editor shows the content of the referenced block
B) AMPScript is only allowed in a paste HTML email
C) A reference block acts as a pointer to an existing block
D) There is no benefit, as both approaches behave the same

Answer: A

An email was developed where some subscribers meet none of the Dynamic Content rules. What is the expected result for those subscribers?

A) The email will raise an error and the subscriber will be skipped
B) The email will deploy without any content int he Dynamic Content block
C) The email will deploy with content from the last rule
D) The entire send will fail to deploy until another rule is created

Answer: B

A customer sends monthly promotional emails that require legally approved terms and conditions. The emails are created at the parent level and shared with the child business units when the new promotion starts. Which feature can the customer use to ensure the terms and conditions stay intact?

A) Inbox tools
B) Approvals
C) Content locking
D) Restrict a content area

Answer: C

A pre-event journey is created to prepare conference attendees before their arrival. All registrants get an initial email the day they register, and then two weeks before the conference, another email will be sent to them at 9 AM eastern time. Which type of Wait is best to address this?

A) Wait for a Date Based on an Attribute value
B) Wait for a Period of Time
C) Wait until a specific date
D) Wait by attribute duration

Answer: C

A marketer would like to include some basic personalization while sending an email in Content Builder to a Sendable Data Extension, but they cannot recall the field names in the DE. Which option from the personalization toolbar selector should be used to insert appropriate personalization strings?

A) Choose New Data Source
B) System Attributes
C) Profile Attributes
D) Any string currently listed

Answer: A

Northern Trail Outfitters’ (NTO) marketing team wants to differentiate test emails from live sends by using the words ‘For Review’ in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words ‘For Review’ in the subject line?

A) Create a validation rule to prevent the sending of test emails to live audiences
B) Configure Standard Approvals to include select key words for sends
C) Add the selected key words to Subject/Preheader Validation
D) Ensure that the administrator enables testable subject lines for send flows

Answer: C

Salesforce Certified Administrator – Spring ’18 Release Exam

What must the administrator consider when enabling Themes?

A) There is no built-in theme if a custom theme is not created.
B) Chatter External Users also see the custom theme.
C) Only one theme can be active at a time and is applied to the entire org.
D) Any user can select a theme and avatar based on their role.

Answer: C

Which functionality is available to a support agent directly from the case feed?

A) Mass email
B) Reply and forward an email
C) Configure an email template
D) Delete an email

Answer: B

Which three features are available with Salesforce Files?
Choose 3 answers

A) Create Asset Files for Unauthenticated users.
B) Integrate Quip to chat and collaborate on Files.
C) Access files with the view list of assets feature.
D) Allow Standard Users to create and delete content assets.
E) Automatically upload .pdf files from an email attachment.

Answer: A, B, C

Which three functions are available with chart enhancements in Lightning Experience?
Choose 3 answers

A) Combine small groups into “Others” on any chart.
B) Show total in the center of donut charts.
C) Set chart legend position.
D) Display up to 2,000 groups in line and bar charts in dashboards.
E) Download chart images from dashboard components.

Answer: A, B, C

What are the path steps based upon when creating a campaign path?

A) Campaign responses
B) Business processes
C) Picklist field values
D) Lead record types

Answer: C

The Administrator for Universal Containers is asked to provide the Sales teams with Opportunity Splits so that the opportunity owner has better visibility into their share of the deal. Which funtionality is available with Opportunity Splits?

A) Send Opportunity Split notifications automatically.
B) Create a new Opportunity Split directly from the account record.
C) Add or adjust splits from the Opportunity Splits related list.
D) Assign a dedicated opportunity owner to the split.

Answer: C

Salesforce Platform App Builder Spring’18 Release Exam

How can an App Builder add a Flow to the Action menu on a Lighting record page?

A) Using an Object-specific Action
B) Using a Global Action
C) Using a Lightning component
D) Using an Auto-launched Flow

Answer: A

Which object now triggers a Process Builder and Workflow Rule?

A) Orders
B) Topics
C) Campaigns
D) Assets

Answer: B

What is a new feature in Lightning Experience added to Reports and Dashboards in this release?

A) Joined Reports
B) Matrix Reports
C) Subscribe to Reports
D) Subscribe to Dashboard
E) Row limit filters on Dashboards

Answer: B

Which data protection functionality does the Individual object provide?

A) Personal Information packaging
B) Personal Information deletion
C) Data Privacy Protection
D) Data Privacy Preferences

Answer: D

Which new standard feature should an App Builder use to collect Sales team feedback about a new Lightning page layout?

A) Survey Lightning component
B) Survey Visualforce page
C) Survey Email Alert
D) Survey Quick Action

Answer: A

Marketing Cloud Email Specialist Spring ’17

1. What new product offers searching, sorting, filtering, and tagging assets for improved storing, finding, managing, and creating content in the Marketing Cloud?

A) Campaign Canvas
B) Portfolio Studio
C) Content Builder
D) Email Gallery

Answer: C

2. A marketer wants to create a branded template using Content Builder. How can the marketer get started?

A) Create a template using a Basic, Business Specific, Empty, or Saved template.
B) Place content in a template and lock the content.
C) Designate a particular type of template to be placed in a content area.
D) Place images only in the banner content area.

Answer: B

3. When creating an email with dynamic Content Blocks using Content Builder, what feature is designed to track dynamic content performance over time?

A) Alias Tags
B) Impression Region Tracking
C) Click-through Reporting
D) Email Click-overlay

Answer: B

4. How does URL Expiration work in Email Studio?

A) Allows the person creating the email to set a link expiration and redirect
B) Allows expired links to be set at the job level so the countdown starts when the email is sent
C) Allows the link expiration to be between 30 days and 2 years (730 days)
D) Allows all users permissions to make changes to URL Expiration settings

Answer: B

5. What is a capability of Subscriber Preview in Email Studio?

A) Tests personalization for a given subscriber
B) Scans email and displays a list of potential spam triggers
C) Renders the email based on email client and specific mobile device
D) Provides a full view of all available information on the subscriber and their interactions with marketing

Answer: A

6. What is a capability of Test Send in Email Studio?

A) Will render default dynamic content and personalization when the email is sent
B) Allows up to seven email addresses to receive the test email
C) Guides sender through the necessary steps to send an email
D) Provides a summary to warn if the test send exceeds the threshold

Answer: D

7. What is a capability of using Send Flow?

A) Schedule an email send for a future date
B) Refresh a filtered audience
C) Create a new sender profile
D) Select an automation schedule for email sends

Answer: A

8. Where can a marketer go to download the Salesforce Marketing Cloud Mobile Application?

A) AppExchange
B) help.marketingcloud.com
C) Google Play Store
D) http://www.salesforce.com

Answer: C

9. What is an advantage of building and viewing SQL queries within Automation Studio’s Activities tab?

A) A historical log of errors for that activity over time
B) A list of all automations that use a query
C) A graphical execution plan for complex queries
D) A customizable interface with autocomplete

Answer: A

10. Along with a new intuitive workspace, what is a new feature that can be found in Approvals?

A) Permissions for emails built with Content Builder
B) Approvals of content or offerings based on subscriber behavior
C) Two workflow processes, including the Standard and Two-Step Approval processes
D) Approvals of A/B subject lines and preheaders from the email properties page

Answer: C

Salesforce Platform App Builder Winter ’18 Release Exam

How can a App Builder add a Flow-based Customer Survey in a Customer Community?

A) Create a Visualforce page with an embedded Flow
B) Add a Flow Component to a Community page
C) Create a Login Flow for Community Users
D) Add a Flow Quick Action to the page layout

Answer: B

How can an App Builder reference a Queue in the Lightning Process Builder?

A) Build a process on Queue that finds and changes the owner
B) Add a Lookup(Queue) field to the Case and set the Owner to the Queue
C) Use the Queue Label
D) Update Records Action Type and a value of the Queue Name

Answer: D

In which way have Lightning Bar Chart Dashboard components been enhanced?

A) Line Charts can have up to four measures
B) Donut Charts can have up to four measures
C) Pie Charts can have up to four measures
D) Horizontal Bar Charts can have up to four measures

Answer: D

How can an App Builder implement File privacy on records in Lightning Experience?

A) Add file privacy feature on Content Deliveries setting
B) Add the file privacy permission to a Permission Set
C) Enable private file settings from Salesforce Files setting
D) Add the file privacy on Records field to the Files page layout

Answer: D

How can an App Builder configure a Lightning Page so that a Page component only displays for Accounts in Europe?

A) Add a component that only supports dynamic display
B) Set the component visibility by Profile and Record Type
C) Add filter conditions and logic to the component properties
D) Add a component to a new page layout for Eurpoean Accounts

Answer: C

Salesforce Platform App Builder Summer ’17 Release Exam

Which tool will help the consultant see if APEX or Visualforce code is running an out-of-date API version?

A) Lightning Experience Readiness Check
B) Health Check
C) Optimizer
D) Lightning Experience Migration Assistant

Answer: C

Which two components are supported when building Lightning pages with the Lighting App Builder?

A) Social View
B) Flows
C) Chatter Feed
D) Approval Panel

Answer: B, C

How can users see the change history of key fields in an object record?

A) Reporting Snapshot
B) Historical Trend Reporting
C) Setup Audit Trail
D) History related list with field tracking

Answer: D

What is a secure method of creating a single field from two encrypted fields?

A) Disable encryption on the two source fields, create a formula using & to concatenate, then re-enable encryption on the two source fields
B) Disable Shield Platform Encryption, create a formula using & to concatenate, then re-enable Shield Platform Encryption
C) Create a custom formula field referencing the two encrypted fields using & to concatenate
D) Create the two source fields, using a formula with & to concatenate, populate the data into the two source fields, then encrypt the source fields

Answer: C

What happens to an automated notification email generated by a process if another process subsequently modifies the same record?

A) The email is suppressed
B) The email is queued and may send depending on the secondary process
C) The email is sent twice
D) The email is sent

Answer: A

Salesforce Certified Administrator – Winter 18

Which three functions are available to a Collaborative Forecast user in Lightning Experience?

A) Access Collaborative Forecasts in Lighting Sales Console
B)  Designate a Delegated Forecast Administrator
C) Create a Locked Forecast to prevent editing
D) See User Quota Attainment information
E) Adjust their own Product Family Forecast

Answer: A, D, E

When does an emoji icon appear in the Chatter Publisher in Lightning Experience?

A) When a user creates new Chatter posts and comments
B) When a user creates a new Chatter group
C) When a user creates a new Chatter profile
D) When a user creates a new Chatter Quip file

Answer: A

What functionality enables sales representatives to manager their own sales territories in Lightning Experience?

A) Enterprise Territory Management
B) Community Territory Management
C) Corporate Territory Management
D) Advanced Territory Management

Answer: A

What functionality is available to users when adding files in Lightning Experience?

A) Access an external file provider and request secure Quip files
B) Mass upload Quip documents using the data loader
C) Create a new Quip file and add security from a downloaded folder in Chatter
D) Create, share and collaborate on documents with Quip without an external file provider

Answer: D

The sales team at Universal Containers needs to easily access the Sales Pipeline Dashboard. How can an administrator accomplish this in Lightning Experience?

A) Create a cross object dashboard component and add to the record
B) Create a new component for each sales user and add to their profile
C) Create a embedded dashboard and add to the Home tab
D) Create a new object and add a dashboard component

Answer: C