Marketing Cloud Email Specialist Quiz 2

1. Question

Salesforce Marketing Cloud supports file sizes up to..?

  • 1.  200KB
  • 2.  500KB
  • 3.  20KB
  • 4.  100KB
2. Question

What is a fire event?

  • 1.  Activity to signal that new lists were added to an event data source in Automation Studio.
  • 2.  Activity to signal that new lists were added to an event data source in Journey Builder.
  • 3.  Activity to signal that new contacts were added to an event data source in Automation Studio.
  • 4.  Activity to signal that new contacts were added to an event data source in Journey Builder.
3. Question

What is true about subscriber keys? (Select 3)

  • 1.  Can contain email address
  • 2.  Not same as the primary key
  • 3.  It is unique
  • 4.  Doesn’t have to be unique
  • 5.  Matches the primary key
  • 6.  Musn’t contain special characters (including email addresses)
4. Question

What is a group definition?

  • 1.  A group named in line with the common subscriber attribute
  • 2.  A group marked as key
  • 3.  A group with a description attached
  • 4.  A group
5. Question

A marketer is told to design an email that will look good on a mobile device, what could they use to achieve this?

  • 1.  Mobile receptive templates
  • 2.  Mobile adaptive templates
  • 3.  Mobile reactive templates
  • 4.  Mobile responsive templates
6. Question

What does AIM stand for?

  • 1.  Automated interaction management
  • 2.  Automated information management
  • 3.  Audience interaction management
  • 4.  Audience initiated management
7. Question

If a subscriber unsubscribes at the global level, what will happen? (Select 2)

  • 1.  Be unsubscribed from Marketing Cloud customer communication being sent from companies in the same industry only.
  • 2.  Be unsubscribed from the list associated with the campaign
  • 3.  Be unsubscribed from all Marketing Cloud customer communication, recorded on a special database.
  • 4.  Be unsubscribed from all lists in the Marketing Cloud account
8. Question

After mailing an email, how many days must your unsubscribe link be valid for?

  • 1.  7 days
  • 2.  1 day
  • 3.  The length of the campaign
  • 4.  30 Days
9. Question

What is best practice for mobile-responsive email design? (Select 2)

  • 1.  Extra large, brightly coloured text
  • 2.  Arranged into one column
  • 3.  Top-down hierarchy that puts the most important information at the top
  • 4.  Top-down hierarchy that spaces out important information
10. Question

What elements can you run an A/B test on? (Select 3)

  • 1.  Spam triggers
  • 2.  Email body
  • 3.  Subject line
  • 4.  Time of day
  • 5.  Image resolution
11. Question

You want to create a data extension that has very similar schema to one you have. What do you do?

  • 1.  Create using filters
  • 2.  Create from template
  • 3.  Create new
  • 4.  Create from existing
12. Question

Which statement is true?

  • 1.  Newly added/modified subscribers are not automatically added to groups
  • 2.  Newly added/modified subscribers are automatically added to groups
  • 3.  Newly added/modified subscribers are not automatically added to lists
  • 4.  Newly added/modified subscribers are not automatically added to items
13. Question

Which are features of Automation Studio?

  • 1.  Data clip
  • 2.  Wait
  • 3.  Data extract
  • 4.  Send push
  • 5.  Re-group
14. Question

How does a user get access to a particular business unit?

  • 1.  Via the business unit group
  • 2.  Via roles and permissions
  • 3.  Via one common Exacttarget account
  • 4.  Via sharing rules
15. Question

What is the main coding behind responsive email design?

  • 1.  CSS3 @media queries
  • 2.  HTML
  • 3.  SQL query
  • 4.  Responsive FTAF
16. Question

When an email template is changed, what email would inherit the name template? (Select 2)

  • 1.  All new email sends in an active campaign
  • 2.  All previous email sends in an active campaign
  • 3.  All previous email sends
  • 4.  All new email sends
17. Question

How can you segment a data extension? (Select 3)

  • 1.  Data filters
  • 2.  Query activity
  • 3.  Random group
  • 4.  Random filters
  • 5.  Filtered group
  • 6.  Data extensions themselves.

What profile attributes are included as default?

  • 1.  Email only
  • 2.  Last name, email, user defined
  • 3.  Full name, email, mailing address
  • 4.  Full name, email, user defined
19. Question

What is included in best practice for email deliverability? (Select 2)

  • 1.  Add your organisation name into the subject line
  • 2.  Put non-responding addresses onto a re-engagement campaign
  • 3.  Use Exacttarget sender authentication package
  • 4.  Use words/phrases such as FW: and Offer to get their attention
20. Question

What does the ‘Email Validate” function do? (Select 2)

  • 1.  Checks for presence of send/delivery profiles
  • 2.  Checks for spams triggers in your email
  • 3.  Checks syntax in personalisation strings
  • 4.  Checks for presence of physical mailing address
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