Marketing Cloud Email Specialist Quiz 1

1. Question

A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet.
Data kept in two separate data extensions
The brand’s marketing team want to send campaign from the data extension.

  • 1.  Create a filter and a data extension key, an interaction and a triggered send.
  • 2.  Create a measure and a data filter, a filter activity then use a triggered send.
  • 3.  Create a filter and a data extension key, an interaction and a user-initiated send.
  • 4.  Create a measure and a data filter, a filter activity then use a guided send.
2. Question

How can a subscriber unsubscribe from one mailing list in the easiest way? (Select 2)

  • 1.  By contacting Salesforce Marketing Cloud
  • 2.  By replying to the email saying ‘unsubscribe’
  • 3.  By changing their preference attributes in the Profile Centre
  • 4.  By deleting the email, Marketing Cloud will detect this and change the subscriber status to ‘unsubscribed’ at the list-level
3. Question

An email send definition is comprised of.. (Select 3)

  • 1.  Description of campaign
  • 2.  Delivery profile
  • 3.  Audience information
  • 4.  List filters
  • 5.  Sender profile
4. Question

Which of these does not comply with the CAN-SPAM act?

  • 1.  Launch dictionary attacks
  • 2.  Launch rail attacks
  • 3.  Launch relay attacks
  • 4.  Launch rerouting attacks
5. Question

What is a “measure” in the Marketing Cloud?

  • 1.  A unit of time in an A/B test
  • 2.  A unit of subscriber behaviour
  • 3.  A send success metric (ie. sent vs bounced)
  • 4.  The click-through rate of an email
6. Question

You have subscriber attributes that are monetary amounts, eg £3.99. Where can you store this attribute information?

  • 1.  Data extensions
  • 2.  List
  • 3.  List and Data extensions
  • 4.  Groups
7. Question

According to CAN-SPAM, all emails must..(Select 2)

  • 1.  Identify as an advert, unless subscriber has opted in
  • 2.  Provide an easy way to access the Profile Centre
  • 3.  Include the company website URL
  • 4.  State in the footer how they opted in
8. Question

Without using any connectors/integrations, how can a good email design be measured? (Select 2)

  • 1.  Conversions
  • 2.  Customer survey
  • 3.  Number of sales opportunities created
  • 4.  Click-through rate
9. Question

What are strategies companies can adopt to avoid getting blacklisted?

  • 1.  Sending emails with appealing promotions
  • 2.  Using double-opt in
  • 3.  Using bright colours on their header image
  • 4.  Purchasing good quality data from a reliable source
10. Question

Unused data extensions are deleted after:

  • 1.  1 year
  • 2.  6 months
  • 3.  1 month
  • 4.  6 years
11. Question

Content areas in an email can contain..(Select 2)

  • 1.  Microsites
  • 2.  Social forward
  • 3.  A/B testing
  • 4.  Dynamic content
12. Question

What type of test recipients can you send to during A/B tests? (Select 2)

  • 1.  Groups
  • 2.  Sendable data extensions
  • 3.  Suppression lists
  • 4.  Publication lists
13. Question

In order to use Data Extension Import Wizard, what must you have enabled in your account?

  • 1.  Enhanced FTP
  • 2.  Amplified FTP
  • 3.  Enchanted FPT
  • 4.  Enhanced FTAF
14. Question

Data filters differ from Groups because..(Select 2)

  • 1.  They can’t be applied to lists
  • 2.  They can contain and/or statements
  • 3.  They can be applied to data extensions
  • 4.  They are limited to 100 per account
15. Question

A business unit in reference to Marketing Cloud is.. (Select 2)

  • 1.  A standard subscriber attribute field
  • 2.  A type of subscriber grouping
  • 3.  A way to manage branding assets in Brand Builder
  • 4.  An admin structure that controls access and sharing for users
16. Question

What do you have to configure whilst setting up an A/B test? (Select 2)

  • 1.  Test recipients
  • 2.  Test type
  • 3.  Link tooltip
  • 4.  Send error logs
17. Question

You would like to select subscribers from a source data extension in a non-biased way to populate a new data extension. What type of data extension would you use?

  • 1.  Non-biased data extension
  • 2.  Standard data extension (with additional configuration)
  • 3.  Random data extension
  • 4.  Filtered data extension
18. Question

What should the marketing associate do to make the opening email campaign as effective as possible? (Select 2)

  • 1.  Personalisation strings
  • 2.  Use images for hero graphics
  • 3.  Keep subject line between 50-100 characters
  • 4.  No more than 200 words of text
19. Question

A fire event is an activity to signal that new contacts were added to an event data source in…

  • 1.  Content Canvas
  • 2.  Journey Builder
  • 3.  Automation studio
  • 4.  Data extension
20. Question

How do you refresh a segment automatically?

  • 1.  Automated refresh workflow
  • 2.  Triggered group refresh
  • 3.  Group refresh interaction
  • 4.  Group refresh activity
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