Craft Effective Marketing Emails Quiz

  1. How can you ensure your subject lines are effective?
    1. Keep them short
    2. Show your style
    3. Test your subject lines
    4. All of the above
  2. What is a pre-header?
    1. The first part of the subject line
    2. The text that follows the subject line in an email preview
    3. The type of font that’s used in the body of an email
    4. A subject line when displayed on a mobile device
  3. Why use personalization?
    1. Readers who see their name in an email are more likely to open the email
    2. It’s required by most email marketing systems
    3. It makes your email likely to be delivered
    4. 1 and 2
  4. What is Dynamic Content?
    1. Content that displays in a content area according to rules defined based on subscriber attributes
    2. A personalization string
    3. Any image that is used in an email
    4. All of the above
  5. A call to action is:
    1. A call that’s received from a customer
    2. A way to get employees to be more productive
    3. An action oriented task for email recipients to take
    4. 1 and 3


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