Certified Marketing Cloud Email Specialist – PART 1

  • 1. A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)
    • A.  Triggered Sends
    • B. Send Previews
    • C.  A/B Tests
    • D.  Scheduled Sends
    • E. Test Sends
  • 2. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
    • A. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
    • B. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
    • C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
    • D. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
  • 3. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?
    • A. Data Filter
    • B. Subscriber Group
    • C. Send Log
    • D. Web Collect
  • 4. If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
    • A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
    • B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
    • C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
    • D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
  • 5. Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking “mobile first”. NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
    • A. HTML Paste
    • B. Text only
    • C. Template Based
    • D. Web Paste
  • 6. What is an Automation Studio activity? (Choose 3)
    • A. A/B Test Send Activity
    • B. Transfer File Activity
    • C. Wait Activity
    • D. Triggered Send
    • E. Send Email
  • 7. What is a purpose of marking an attribute as hidden?
    • A. The attribute is not available to store data
    • B.  The attribute is not available to subscribers on the Profile Center
    • C. The attribute is not available to other users in the account
    • D. The attribute is not available for CAN-SPAM compliance
  • 8. What is a true statement about Subscriber Key? (Choose 3)
    • A. Subscriber Key determines what update types will be available when importing data
    • B. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
    • C. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
    • D. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
    • E. Subscriber Key and Primary Key are interchangeable terms
  • 9. Which actions are taken when a subscriber selects the “one-click unsubscribe” link at the footer of an email sent from a list?
    • A. The subscriber is automatically unsubscribed from the business unit from which the send originated
    • B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
    • C. The subscriber is automatically unsubscribed from the list from which the send originated
    • D. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
  • 10. Which is a fundamental component of coding responsive emails?
    • A. Span Tags
    • B. SQL Queries
    • C. Anchor Tags
    • D. CSS3 @media Queries
  • 11. Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
    • A. Lists
    • B. Data Extensions
    • C. Lists and Data Extensions
    • D. Active Audiences
  • 12. Which send process can use Sender Profiles? (Choose 3)
    • A. User-Initiated Sends
    • B. Guided Sends
    • C. Test Sends
    • D. Triggered Sends
    • E. Simple Automated Sends
  • 13. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? (Choose 2)
    • A. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
    • B. Use Query Activities
    • C. Use Drag and Drop Segmentation to create data filters
    • D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
  • 14. A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
    • A. Guided Send
    • B. Test Send
    • C. User Initiated Email
    • D. Triggered Email
  • 15. A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
    • A.  Guided Send
    • B. Send Preview
    • C. User-Initiated
    • D. Test Send
  • 16. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
    • A. Query Activity
    • B. Automation Studio
    • C. Playbooks
    • D.User-initiated email
  • 17. A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company’s subscribers. What is a key component of optimized email design? (Choose 3)
    • A. Included personalization and dynamic content
    • B. Segment the email’s target audience
    • C. Ensure the email renders well in mobile apps
    • D. Include an unsubscribe button
    • E. Build email templates with HTML Paste
  • 18. A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
    • A. A Simple Send Email
    • B. A Transactional Send Classification
    • C. A recurring Send Schedule via Guided Send
    • D. A User initiated Email
  • 19. A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)
    • A. Refresh the data filter
    • B. Add to Data Extension
    • C. Send the email via Triggered Send
    • D. Add a new subscriber to a list
  • 20. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?
    • A. The Customer_ID field in the Data Extension
    • B. The Subscriber ID in a System Data View Table
    • C. The Email_Address field in the Data Extension
    • D. The Email Address Profile Attribute
  • 21. A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?
    • A. Data filters
    • B. File triggers
    • C. Profile management
    • D. Query activities
  • 22. A marketer is designing email for mobile devices. Which design best practice would the marketer use? (Choose 3)
    • A. Stack the content in a single column
    • B. Design a top-down hierarchy with the most important content at the top
    • C. Keep copy simple and direct
    • D. Use image-based text for hero graphics
    • E. Cut content to make the message fit above the fold
  • 23. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
    • A. Select the update type Overwrite
    • B. Select the update type Add Only
    • C. Ensure that the data extension contains a primary key
    • D. Select the update type Add and Update
  • 24. A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. Which tool will produce the audience?
    • A. Guided Send
    • B. Audience Builder
    • C. Drag and Drop Segmentation
    • D. Query Activity
  • 25. A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
    • A.  An import activity can be used in an automation created in Automation Studio
    • B. The import activity is under Subscribers in the Email Application
    • C. The file for an import activity must be placed in a folder on a FTP site
    • D. The file for an import activity can be on a desktop computer
    • E. An import activity can be executed manually
  • 26. Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
    • A. Business Unit Access Permissions
    • B. Date/ Time Range fro Access
    • C. Shared Data Extension
    • D. User Roles and Permissions
  • 27. Northern Train Outfitters needs to ensure that “Valued Customer” appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
    • A.  Make “Valued Customer” the Default Value for the First_Name field
    • B. Ensure the Nullable box is not checked for the First_Name field
    • C. Mark First_Name as the Primary Key
    • D. Fill in the source data with “Valued Customer” for each blank First_Name field
  • 28. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
    • A. Triggered Emails
    • B. Guided Send
    • C. Automation Studio
    • D. Playbooks
  • 29. Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the “Transactional” CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
    • A. Send Classification
    • B. Send Definition
    • C. Delivery Profile
    • D. Sender Profile
  • 30. Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
    • A. Sender Profile
    • B. Delivery Profile
    • C. Can-SPAM classification
    • D. Content information
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