- Journey Builder is an easy to use, drag and drop tool that lets marketers plan, personalize, and optimize every interaction across the entire customer journey.
- Interactions are the foundation of a campaign in Journey Builder
- An Interaction is the customer communication game plan a marketer designs
- Interactions consist of activities set by marketers to instruct the Marketing Cloud to communicate to a contact based on the actions of the customer
- Dashboard Components
- Aggregated Goals Data
- This gadget shows how many interactions are currently meeting their targets and provides a snapshot of the highest-and lowest performing interactions
- Aggregated Population Data
- This gadget shows the total quantity of Contacts who are included in all interactions
- Running Mode
- Interactions in running mode are displayed on a blue background. The blue arrow icon indicates that the Trigger that filters contacts into the interaction is listening for an Event to prompt filtering Contacts to begin or Continue
- Stopped Mode
- Interactions in stopped mode are displayed with a red icon. The stop symbol indicates that Contacts are no longer being filtered into this interaction, and that the Interaction activities are stopped
- Draft Mode
- Interactions in draft mode are displayed on a gray background. Contacts cannot be filtered into interactions that are in draft mode
- Trigger Administration and Creating a New Interaction
- To create a new interaction, click New Interaction on the Dashboard
- A trigger is a marketer’s defined set of conditions that prompt the interaction to run. Use the Trigger Automation link to set up and configure Triggers
- Aggregated Goals Data
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