Getting started with Email using Data Extensions

Overview

What is Marketing Cloud?

  • Marketing Cloud is a real-time, multi-channel engagement solution that provides a single view of customers and prospects, and empowers marketers to plan, monitor, track and take action across all interactive channels.
  • Most powerful, one to one digital marketing platform for marketing automation across email, mobile, social, website experiences and connected products.

Customized Shortcuts

  • Customized Shortcuts allows you to access your most frequent tasks quickly.  When you click on a shortcut icon, a drop-down menu will appear with the options for the icon.
  • The Customized button will allow you to determine the display order for the shortcuts.  There are 7 shortcuts.  Depending on the functionality enabled in your account and your user permissions, there may be different ones that show up.
    1. Create Email
    2. Create Template
    3. Upload Image(s)
    4. Create Content Area
    5. Create List
    6. Create Data Extension
    7. Create Report
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