Creating a Template

What is an Email Template?

  • A template defines the layout and basic design of your email
  • It includes the brand and other design elements
  • Can use the same template for various emails

How do I create an Email Template?

  • Templates can be created two different ways:
    • You can use the Template Editor
      • Easy to use
      • Decide on the header image, borders and background
      • Guided design in which you can choose one of Marketing Cloud’s thirteen Mobile Optimized Templates and seven standard layouts
      • Quick and easy assembly
      • No technical expertise needed
    • Paste in your own HTML
      • Write HTML outside of Marketing Cloud and paste into the application
      • Add standard template elements in your code
      • Flexibility and freedom in your design as you have no restrictions with your layout
      • Must know how to write HTML, however, you only need to create a template once and then re-use over and over
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